The Small Electrical Appliance Marketing Association (SEAMA) represents the interests of its members who are importers and manufacturers of small electrical appliances in the UK.

Products covered by SEAMA fall into two principal categories:

  • Kitchen and household appliances, eg irons, kettles, toasters, food preparation, etc.
  • Personal care (EPC), eg hair dryers, stylers, shavers, blankets, etc.

SEAMA has six principal objectives:-

  • To provide a forum for members for the exchange of ideas and information concerning the marketing of small electrical appliances.
  • To protect, promote and safeguard the interests of the industry as a whole.
  • To provide a focal point for communication with media and government.
  • To increase the buyer’s and consumer’s knowledge on the industry.
  • To undertake market research and other activities in order to expand the sale of small electrical appliances as a whole.
  • To undertake all such other activities which, in the opinion of the Management Committee, help achieve the above objectives, or are otherwise in the interests of the Association and/or its members.

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Management Committee

Formed by the President, Vice-President, Secretary/Treasurer and up to 2 other members, the Management Committee is responsible for managing the business of the Association, each being a Director of SEAMA.

Business Representatives Committee

Business Meetings are held 3 or 4 times a year and are the forum for Chief Executives, or their nominated representatives, to meet, discuss and agree SEAMA action or activity on any current or foreseen issues that may impact on the business of members.


The SEAMA EOSC (Environmental, Operations and Safety Committee) meets twice a year, or more often if necessary, to discuss and agree a common industry understanding regarding product returns, service matters, the impact of proposed legislation and other issues that affect the design, quality and safety of products.

Statistical Committee

Statistics supplied under the SEAMA/GfK contract are provided under a cost sharing basis with other subscribing SEAMA members.  The Statistics Committee provides a forum to discuss members’ requirements from market statistics and any underlying trends.

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Unit 19, Omega Business Village, Thurston Road, Northallerton, North Yorkshire, DL6 2NJ, United Kingdom
Tel: +44 (0) 20 8253 4508 e-mail: seama@admin.co.uk